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The Palace Atelier: Jaipur’s Fashion Gem

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Princess Gauravi Kumari of Jaipur is making waves in India’s fashion and lifestyle scene with the launch of her new boutique, The Palace Atelier. Born into a lineage rich in history and culture, Princess Gauravi embodies a modern representation of her family heritage, showcasing a keen eye for handicrafts and unique artisanal creations.

The Princess has long been passionate about fashion and the arts, evident in her charitable endeavor, the PDKF Store, co-founded in 2021. This retail outlet showcases products crafted by women working with the Princess Diya Kumari Foundation, with all proceeds supporting the foundation’s initiatives.

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Now, with the opening of The Palace Atelier, Princess Gauravi takes her love for craftsmanship to new heights. Located in The City Palace, Rajasthan, this lifestyle concept store offers a curated selection of timeless crafts, clothing, jewelry, homeware, and lifestyle items. Each product has been handpicked by the princess herself, showcasing India’s most illustrious designers and fine craftsmanship.

“The TPA carries forward the modernizing spirit of Jaipur with a new vision that will see it become not only a museum store but also a concept store. It’s a world where Jaipur’s timeless crafts meet India’s modernity. It’s a labor of love, a world of treasures big and small, lovingly made, found, and restored,” shared Princess Gauravi on Instagram.

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The Palace Atelier is more than just a boutique; it’s an immersive experience that invites visitors to explore and discover. The store’s whimsical design exudes old-world charm, with colorful wall designs, playful displays, and intricate details creating an enchanting atmosphere.

For Princess Gauravi, The Palace Atelier is a way to share her passion for craftsmanship and support local artisans. Every product in the store has a story to tell, making each visit an opportunity to connect with India’s rich cultural heritage.

With her entrepreneurial spirit and dedication to preserving traditional crafts, Princess Gauravi Kumari is not only establishing herself as a tastemaker but also as a champion of India’s vibrant artisanal traditions.

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