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Mediterranean Strata: Design Fusion

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CTRLZAK collaborates with Urbi et Orbi to unveil the Strata Series under the Gea chapter of the Medius Terra exhibition, celebrating the Mediterranean’s land and hues. This multidisciplinary design studio integrates diverse disciplines and forms of expression to create meaningful designs that reflect humanity’s cultural history and the natural world.

Founded in Athens in 2012, Urbi et Orbi has spent a decade showcasing the multifaceted potential of concrete as a premier material for design products. The Medius Terra exhibition, presented during Milan Design Week 2024, pays homage to the Mediterranean Genius Loci, recreating the region’s essence through three distinct chapters: Gea, Zoe, and Forma.

adpluslstudio art learning design instapost post explore UrbiEtOrbi MediterraneanInspired MilanDesignWeek DesignExhibition NaturalTextures DesignInnovation Fuorisalone DesignGallery CreativeCollaboration TimelessBeauty DesignInspiration ArtisticExpression CulturalHistory
adpluslstudio art learning design instapost post explore UrbiEtOrbi MediterraneanInspired MilanDesignWeek DesignExhibition NaturalTextures DesignInnovation Fuorisalone DesignGallery CreativeCollaboration TimelessBeauty DesignInspiration ArtisticExpression CulturalHistory
adpluslstudio art learning design instapost post explore UrbiEtOrbi MediterraneanInspired MilanDesignWeek DesignExhibition NaturalTextures DesignInnovation Fuorisalone DesignGallery CreativeCollaboration TimelessBeauty DesignInspiration ArtisticExpression CulturalHistory
adpluslstudio art learning design instapost post explore UrbiEtOrbi MediterraneanInspired MilanDesignWeek DesignExhibition NaturalTextures DesignInnovation Fuorisalone DesignGallery CreativeCollaboration TimelessBeauty DesignInspiration ArtisticExpression CulturalHistory

Under the creative direction of Saint of Athens, CTRLZAK brings its vision to life, inspired by the earth’s stratification process. The Strata Series reflects the overlapping of various mineral compositions, symbolizing the passing of time through stacks of deposits. This concept prompts reflection on our conception of time through the geological spectrum, particularly in the Mediterranean basin.

The Strata Series by CTRLZAK for Medius Terra showcases earthy hues and organic textures inspired by the Mediterranean landscape. Terracotta dominates the palette, evoking rugged coastlines and sun-drenched olive groves, inviting a sense of grounding and connection to nature.

adpluslstudio art learning design instapost post explore UrbiEtOrbi MediterraneanInspired MilanDesignWeek DesignExhibition NaturalTextures DesignInnovation Fuorisalone DesignGallery CreativeCollaboration TimelessBeauty DesignInspiration ArtisticExpression CulturalHistory
adpluslstudio art learning design instapost post explore UrbiEtOrbi MediterraneanInspired MilanDesignWeek DesignExhibition NaturalTextures DesignInnovation Fuorisalone DesignGallery CreativeCollaboration TimelessBeauty DesignInspiration ArtisticExpression CulturalHistory
adpluslstudio art learning design instapost post explore UrbiEtOrbi MediterraneanInspired MilanDesignWeek DesignExhibition NaturalTextures DesignInnovation Fuorisalone DesignGallery CreativeCollaboration TimelessBeauty DesignInspiration ArtisticExpression CulturalHistory
adpluslstudio art learning design instapost post explore UrbiEtOrbi MediterraneanInspired MilanDesignWeek DesignExhibition NaturalTextures DesignInnovation Fuorisalone DesignGallery CreativeCollaboration TimelessBeauty DesignInspiration ArtisticExpression CulturalHistory

As part of Fuorisalone’s Design Variations, the Strata Series will be exhibited at a new location during Milan Design Week 2024. This showcase in a garage overlooking the Darsena exemplifies the fusion of design and environment, highlighting the intricate relationship between human creation and natural inspiration.

Urbi et Orbi’s collaboration with CTRLZAK underscores their commitment to pushing the boundaries of design, exploring the intersection of tradition and innovation. The Strata Series not only celebrates the beauty of the Mediterranean but also serves as a testament to the enduring legacy of craftsmanship and creativity.

In the Design Gallery of Milan Design Week 2024, visitors will witness the convergence of artistic vision and environmental consciousness. Through the Strata Series, CTRLZAK and Urbi et Orbi invite viewers to explore the geological wonders of the Mediterranean and embrace the rich tapestry of textures and hues woven into its landscapes.

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