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Estúdio Campana’s “On the Road” Exhibition

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Friedman Benda is proud to present “On the Road,” a solo exhibition by Humberto Campana of Estúdio Campana. This marks a significant moment for the studio as it is the first solo show since the passing of Humberto’s brother, Fernando, in November 2022. The exhibition signifies not only the 40th anniversary of Estúdio Campana but also a new chapter for Humberto as the sole principal designer.

In an interview with designboom, Humberto Campana described “On the Road” as a reflection of a period of significant change in his life. The exhibition showcases a renewed focus on nature, spirituality, and the potential for creation and beauty found in unexpected places. The works feature a variety of local and recycled materials, including adobe, repurposed aluminum scraps, and Jequitibá wood, highlighting Estúdio Campana’s commitment to sustainability and honoring heritage.

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The exhibition also serves as a homage to Fernando Campana, with new works inspired by dreams and conversations with him. Humberto describes Fernando’s enduring impact on his creative process, particularly in embracing ideas such as using aluminum scraps in their designs. Humberto’s dedication to the environment extends beyond his design practice, as seen in his ongoing reforestation project in his hometown outside São Paulo.

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At seventy-one, I try to be inspired all the time, you know, on the road,” Humberto reflects. “Get out of the comfort zone, for me to get inspired I need to get out. Go to the other side.” “On the Road” embodies this spirit of exploration and the transformative power of artistic expression, showcasing Humberto Campana’s continued dedication to pushing creative boundaries.

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#adpluslstudio #art #learning #design #designstudio #instapost #post #explore #OnTheRoad #DesignExhibition #BrazilianDesign #SustainableDesign #HeritageCraft #CreativeInspiration #ArtisticExpression #NatureInspired #AluminumArt #RecycledMaterials #EnvironmentalResponsibility #ArtAndNature #CreativeProcess #ArtisticInnovation #DesignInspiration
#adpluslstudio #art #learning #design #designstudio #instapost #post #explore #OnTheRoad #DesignExhibition #BrazilianDesign #SustainableDesign #HeritageCraft #CreativeInspiration #ArtisticExpression #NatureInspired #AluminumArt #RecycledMaterials #EnvironmentalResponsibility #ArtAndNature #CreativeProcess #ArtisticInnovation #DesignInspiration

The exhibition is a testament to the enduring legacy of Estúdio Campana and the creative vision of Humberto Campana. “On the Road” is a celebration of art, design, and the beauty found in everyday materials, reminding us of the power of creativity to inspire and transform.

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