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Dr. Martens’ Sustainable Genix Nappa Boots

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Dr. Martens has launched its Genix Nappa collection, a series of boots and shoes crafted from reclaimed leather offcuts that were previously destined for landfills. This initiative reflects the brand’s commitment to sustainability and reducing its environmental impact.

The Genix Nappa collection includes three of Dr. Martens’ iconic styles: the 1460 boot, the 1461 shoe, and the 2976 Chelsea boot. These styles are known for their durability and timeless design, making them a perfect canvas for showcasing the innovative use of reclaimed leather.

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adpluslstudio explore art learning designstudio design instapost post DrMartens SustainableFashion # ReclaimedLeather EcoFriendly # Footwear #FashionRevolution #CircularFashion # SustainableStyle # GreenFashion # CustomProduct ReduceWaste EcoFashion # FashionForGood EthicalFashion SustainableLiving FashionForward FashionInnovation FashionDesign
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adpluslstudio explore art learning designstudio design instapost post DrMartens SustainableFashion # ReclaimedLeather EcoFriendly # Footwear #FashionRevolution #CircularFashion # SustainableStyle # GreenFashion # CustomProduct ReduceWaste EcoFashion # FashionForGood EthicalFashion SustainableLiving FashionForward FashionInnovation FashionDesign
adpluslstudio explore art learning designstudio design instapost post DrMartens SustainableFashion # ReclaimedLeather EcoFriendly # Footwear #FashionRevolution #CircularFashion # SustainableStyle # GreenFashion # CustomProduct ReduceWaste EcoFashion # FashionForGood EthicalFashion SustainableLiving FashionForward FashionInnovation FashionDesign

To create the Genix Nappa footwear, Dr. Martens collects leather scraps from the ‘wet blue’ tanning process, which gives the leather its signature blue hue. These scraps are then meticulously processed, with each piece of leather separated into individual fibers using precision milling.

The fibers are then woven together with a textile core using high-powered water jets, creating a durable and flexible material. A water-based polyurethane coating is applied to the leather, adding texture and color while ensuring the shoes and boots are long-lasting.

The use of reclaimed leather in the Genix Nappa collection aligns with Dr. Martens’ broader sustainability goals. The company aims to make 100 percent of its footwear from sustainable materials by 2040, showcasing its commitment to reducing its environmental footprint.

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adpluslstudio explore art learning designstudio design instapost post DrMartens SustainableFashion # ReclaimedLeather EcoFriendly # Footwear #FashionRevolution #CircularFashion # SustainableStyle # GreenFashion # CustomProduct ReduceWaste EcoFashion # FashionForGood EthicalFashion SustainableLiving FashionForward FashionInnovation FashionDesign
adpluslstudio explore art learning designstudio design instapost post DrMartens SustainableFashion # ReclaimedLeather EcoFriendly # Footwear #FashionRevolution #CircularFashion # SustainableStyle # GreenFashion # CustomProduct ReduceWaste EcoFashion # FashionForGood EthicalFashion SustainableLiving FashionForward FashionInnovation FashionDesign
adpluslstudio explore art learning designstudio design instapost post DrMartens SustainableFashion # ReclaimedLeather EcoFriendly # Footwear #FashionRevolution #CircularFashion # SustainableStyle # GreenFashion # CustomProduct ReduceWaste EcoFashion # FashionForGood EthicalFashion SustainableLiving FashionForward FashionInnovation FashionDesign

By repurposing leather offcuts that would have otherwise been discarded, Dr. Martens is not only reducing waste but also avoiding the need to source new materials. This approach helps to conserve resources and minimize the impact on the environment.

Dr. Martens’ Genix Nappa collection is a testament to the brand’s dedication to sustainability and innovation. By offering footwear crafted from reclaimed leather, Dr. Martens is providing customers with a custom product that not only looks good but also helps to reduce waste and protect the planet.

The Genix Nappa collection is available now, with prices starting at 140 GBP for the 1461 shoe and 170 GBP for the 1460 boot and 2976 Chelsea boot. Join Dr. Martens in their mission to create a more sustainable future by choosing footwear that makes a difference.

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