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Embracing Nagori: Studio KO’s Planter Collection

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The NAGORI Planter Collection by Studio KO, unveiled at Milan Design Week 2024, embodies the Japanese concept of ‘nagori,’ which encapsulates the essence of fleeting moments. Studio KO’s design philosophy, influenced by the dual aspects of time, explores the perception of time as either linear or cyclical, and its impact on our surroundings. The collection invites observers to reflect on the beauty of passing moments and the continuity of life.

The planters themselves are a manifestation of simplicity, reflecting a desire to inspire harmony within the living world. They embrace imperfection, a quality inherent in all living things, as they are made from materials directly sourced from the earth. Available in three sizes and four colors, the planters offer a range of options to suit different spaces and preferences, from deep, fertile browns to softer, sun-bleached tones.

One striking aspect of the NAGORI collection is its photoshoot location at Villa D in Marrakesh, Morocco. Against the backdrop of sweeping skies and the Atlas Mountains, Villa D is a testament to the harmonious relationship between nature and architecture. Like the planters themselves, Villa D is constructed using its own soil, showcasing a return to basics and a deep connection to the earth.

Embracing Nagori

Studio KO’s approach to design mirrors the essence of a multidisciplinary design studio, where various disciplines converge to create a cohesive and meaningful narrative. Their work transcends mere functionality, aiming to evoke emotions and provoke contemplation about the world around us. The NAGORI collection, with its focus on capturing fleeting moments and celebrating the beauty of imperfection, embodies this ethos perfectly.

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