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Beeline Design’s Bold Geometrica Collection

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Beeline Design, the renowned Melbourne-based furniture studio, has taken a bold step into a colorful new era with the launch of their Geometrica collection. Founders Adam Brislin and Lucy Grant have always embraced color, but with Geometrica, they have infused their furniture with a vibrant and playful aesthetic that draws inspiration from Art Deco and Memphis design. This retro-futuristic collection embodies the dynamic energy and creative spirit of the 1980s, offering a fresh and unapologetically bold look for contemporary interiors.

The Geometrica collection is a testament to Beeline Design’s innovative approach to furniture making. Each piece is meticulously crafted, showcasing the studio’s commitment to quality and attention to detail. The collection includes a range of furniture items, from benches and tables to mirrors and stools, all featuring geometric shapes and bright color blocking. This playful use of color and form brings a sense of joy and excitement to any space, making each piece a statement in its own right.

“Our goal with the designs was to capture the essence of our favorite design movements and infuse it with our own unique flair,” explain Brislin and Grant. “We wanted to create pieces that not only evoke a sense of nostalgia but also have a modern feel to them.” This blend of nostalgia and modernity is at the heart of the Geometrica collection, making it a perfect fit for those looking to incorporate art design trends into their homes. The pieces are available in a variety of finishes, including vibrant hues and more subtle, muted custom options, allowing for versatility and personalization.

multidisciplinary design studio

As a multidisciplinary design studio, Beeline Design is not only focused on aesthetics but also on sustainability and functionality. The studio takes a holistic approach to design, considering the environmental impact of their products from creation to end-of-life. “As a small manufacturer, ‘waste’ is not something you come across often in our workshop,” they explain. “We take a holistic approach from the very beginning of the design process…we don’t just focus on the aesthetic and functionality of the product, but also its longevity.”

This commitment to sustainability is evident in their careful selection of materials and production processes. Beeline Design responsibly sources its American Oak and uses low VOC treatments, ensuring that their furniture is both beautiful and environmentally friendly. This approach aligns with current furniture trends that prioritize eco-conscious design and durability. The Geometrica collection is designed to last, with each piece capable of being easily repaired, refinished, or repurposed, reducing the need for frequent replacements and minimizing waste.

custom products

The Geometrica collection also highlights Beeline Design’s ability to create custom products that cater to a wide range of tastes and preferences. The studio offers opportunities for customization, allowing customers to choose from various colors and finishes to create a piece that perfectly suits their individual style. This emphasis on personalization and craftsmanship sets Beeline Design apart as a leading custom products studio.

In conclusion, the Geometrica collection by Beeline Design is a celebration of color, creativity, and sustainability. It exemplifies the studio’s dedication to innovative design and environmental responsibility, making it a standout in the world of contemporary furniture. By blending the best elements of past design movements with a modern twist, Beeline Design has created a collection that is both timeless and current. For those looking to infuse their homes with vibrant, joyful furniture that also respects the planet, the Geometrica collection is the perfect choice.

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Ad All Collection: Mathias Hahn for Zeitraum